First establishment on the African continent: Euro Repar Car Service, the global brand specializing in maintenance and multi-brand car repair of the PSA Group inaugurates today its Tunisian headquarters and its first five workshops.
In the presence of Christophe Musy, Director of PSA Aftermarket, Mr. Bassem Loukil and Mr. Guillaune Ducrest, respectively CEO of Aures Auto and Deputy General Manager of STAFIM, the inauguration of Euro Repar Car Service Tunisia marks an important stage in a global development plan for the brand, which currently has 2,700 members.
“We are pleased to launch the multi-brand maintenance and repair brand of the PSA Group in Tunisia. This is good news for Tunisian drivers of vehicles of all brands, looking for an after-sales service ensuring quality, proximity and at a competitive price, “said Christophe Musy.
“Our objective in Tunisia is to exceed 50 sites. We invite all Tunisian multi-brand repairers who focus on quality of service and customer satisfaction to join Euro Repar Car Service. This is an excellent opportunity for them to benefit from the support of an international brand while preserving their independence and flexibility,” emphasized MR. Loukil.
“We start with five sites: Sfax, Sousse, Sidi Bouzid and two in Tunis. These are the first sites of a network that will grow rapidly to reach national coverage. We have the ambition to become the first multi-brand repair network in Tunisia, both in terms of geographic development and customer satisfaction, “added Mr. Ducrest.
The multi-brand after-sales plays a fundamental role in PSA Group’s global strategic plan “Push to Pass”, which foresees an expansion of its customer base. The objective is to increase the Group’s after-sales turnover by 10% by 2018 and by 25% by 2021.