- The Auto Bild magazine has published its annual report dedicated to the quality of car brands in Germany. In its 2015 edition, the magazine has placed Mazda, the car manufacturer, at the top of the list.
- The brand also stands out in the United States after the publication of the report of the US Agency for Environmental Protection, according to which Mazda ranks first in terms of fuel consumption and CO2 emissions
The Japanese automaker Mazda has improved its performance compared to 2014 and has moved from second to first place in 2015, with a score of 8.7 / 10.
In its fifth edition, the Auto Bild report provides a quality index based on seven criteria: customer satisfaction (8178 customers), the number of times the car is returned to factory and the impact of the intervention, the TÜV report which has 9 million technical inspections and where the Mazda 2 and 3 stood out, the manufacturer warranty, the long term test of over 100,000 km carried out by the magazine, the results of garage tests and finally a summary of 10,000 opinions published during 2015 on the magazine’s website.
Mazda also took the cake in the US in terms of fuel consumption and CO2 emissions. Indeed, the report of the US Environmental Protection Agency ranks the Japanese manufacturer first for the third consecutive year. With an average fuel consumption of 8 l / 100 km and CO2 emissions of 188g / km, the Mazda vehicles sold in the US market in 2014 reduced their fuel consumption by 5% and CO2 emissions by 9% compared to the 2013 model year. In comparison, the average consumption across all brands amounts to 9.7 l / 100km and their CO2 emissions to 227g / km.
According to the preliminary figures released by the EPA, Mazda has also ended up in the first position for vehicles in 2015, with an average consumption of 7.8L / 100 km and CO2 emissions of 183g / km.
The Japanese automaker, which has invested heavily in the SKYACTIV technology, is being rewarded for the quality of its new generation of vehicles. Thanks to this technology, which lies at the heart of the development of all its models, Mazda succeeded in designing light vehicles that combine efficiency, safety, performance and driving pleasure.
The EPA findings also reflect the strategy of the manufacturer in terms of the optimization of internal combustion, especially in its SKYACTIV-G atmospheric gas engines. In the name of energy efficiency, Mazda has bucked the trend of downsizing and turbocharging advocated by the global automotive industry, and has still managed to lead the market, without even resorting to hybrid or electric vehicles.
Customer satisfaction, consistent high quality, reliability of its vehicles, these are the traditional attributes of the Hiroshima brand.